RENTSCH
PARTNER_{Attorneys at Law and
Patent Attorneys}

You may reach our office premises as follows:

From Zurich Airport (Zurich-Kloten):
Taxi to Bellerivestrasse 201 (ca. 20-30 min.)
Commuter train (S-Bahn) S16 to Zürich Tiefenbrunnen (ca. 20 min.)

From Zurich Main Station:
Tram No. 4 to Wildbachstrasse (ca. 14 min.) or with commuter train S16 or S6 to Tiefenbrunnen (ca. 5 min.)

From Stadelhofen Station:
Tram No. 4 or 2 to Wildbachstrasse (ca. 6 min.) or with commuter train S16 or S6 to Tiefenbrunnen (ca. 2 min.)

From Enge Station:
Tram No. 5 or 8 to Bellevue (ca. 6 min.), transfer at Bellevue to Tram 2 or 4 to Wildbachstrasse (ca.7 min.)

Parking:
Visitor parking is available in the courtyard behind Bellerivestrasse 201.

Reception:
We are glad to receive our guests at the reception (street level) Bellerivestrasse 201.

Route Planner

An important challenge about market strategies for China is to reconcile the classification of goods and services with the Chinese classification system. Attention should also be paid to special features of transliteration and pronunciation, which in Chinese language can be associated with a particular meaning. A trademark in Chinese script enhances the mark protection in China: Trademarks are better (correctly) understood and articulated by the public. Trademarks written in Latin could be detrimental for the popularity and in extreme cases even for the reputation of the enterprise in China, for instance in case of a different pronunciation or a disadvantageous meaning in the Chinese language. Rentsch Partner can arrange for application and registration of trademarks in Chinese characters in China (and Hong Kong, Taiwan and Macao) via a well coordinated network of correspondents.

In more than 70 jurisdictions Rentsch Partner has personal contacts in the special field of trademark law. Meanwhile we remain in daily contact especially with our Chinese colleagues, with whom we jointly administer projects and transactions for Swiss enterprises. It is precisely for them that the care for intellectual property in China has become a central pillar for expansion on the Chinese market. To this end, both a rather defensive strategy aimed at not being impaired by property rights of competitors, but also an offensive strategy can be pursued. Infringements are consistently prosecuted and punished with the involvement of Chinese attorneys. In China it is possible to register, in addition to trademarks in Latin script, also trademarks in Chinese writing. For this purpose it is possible to file an application under the Madrid Protocol, or a direct application with the Chinese Office.

Rentsch Partner offers specialized services, where applications for trademarks and trademark registrations are concerned. Consultancy starts with background research, along with the optimum mark selection and product exposure according to the Nice Agreement on International Classification of Goods and Services, ranging from the actual application procedure up to support of the registration process. Subsequent to registration and possible internationalization of a trademark, our specialists can be entrusted with worldwide monitoring and defence within the scope of opposition and infringement proceedings. Experience gained from disputes conducted under civil law can thus flow into non-litigious advice on applications. Vice versa, the expertise acquired during active applications and the permanent network maintenance guarantee fast action in case of infringement.

The team of our patent attorney and law firm comprises a specialized team of attorneys at law and patent attorneys, and a number of administrative assistants.

Already at the foundation of our firm one of our goals was to override the traditional, in Switzerland widely-used, separation between on the one hand the fields of the registration and administration of industrial property rights and on the other hand the judicial enforcement of such industrial property rights: Patent attorneys and technology experts work together in a team with attorneys at law and trademark attorneys.

The unique close factual and local collaboration of lawyers and engineers, whose expertise especially covers areas such as mechanical engineering, computer science, chemistry, biotechnology, materials science and electrical engineering, is unique for Switzerland and allow for the providing of comprehensive advice to our clients and for the giving of interdisciplinary advice on complex legal and technical issues. Apart from representing clients in court, registering industrial property rights (especially trademarks, patents, designs) as well as giving general legal advice (distribution, publishing and software agreements, franchising, licensing etc.) we counsel on application strategies, furnish legal opinions or prepare legal and technical analysis for our clients.

In more than 120 countries worldwide we closely collaborate with other law firms also specialized in the areas of the legal protection of intellectual property, industrial property and copyright. We are therefore fully capable to represent the interests of our clients abroad. Thus interdisciplinary exchange and integral judgement of factual issues regarding intellectual property may be placed ideally into the service of the client.

RENTSCH PARTNER is a patent attorney and law firm, your partner in all matters of technology and intellectual property law, active in the areas of

• IP strategy
• IP searches
• Patents, designs
• Trademarks, company names
• Product labeling
• IT and data protection
• Licensing and sale
• IP commercialization
• Legal enforcement
• IP arbitration
• Support of US litigation

A close collaboration of attorneys at law and technology experts under one roof, unique in Switzerland, makes possible a comprehensive and interdisciplinary support in all matters of IP. RENTSCH PARTNER has specialized teams in the fields of Life Science, Consumer Goods, Entertainment, Engineering, and Computer Science with the respective industry knowhow.

1 Data Protection Statement

This privacy policy explains the nature, scope and purpose of the collection and use of personal data by RENTSCH PARTNER AG (hereinafter referred to as «we» or «us») on our website www.rentschpartner.ch (hereinafter referred to as the «Website») and the rights to which you are entitled. These rights are governed by the applicable data protection laws.

Please note that further data will be collected from you before the conclusion and/or during execution of a possible contract. We will inform you about this separately.

2 Data Controller

The data controller for this Website and your contact for matters relating to data protection is:

RENTSCH PARTNER LTD.
Kirchenweg 8
8008 Zürich
Switzerland
Telephone: +41 44 225 70 70
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

3 Data Collection on our Website

3.1 Log files

Our Website is based on the Open Source Joomla CMS and is hosted by Hostpoint (Hostpoint AG, Neue Jonastrasse 60, 8640 Rapperswil-Jona, Switzerland, see www.hostpoint.ch).

In order to optimize and maintain our website, we log technical errors that may occur when accessing our website. Furthermore, when you use our Website, information is automatically collected which the browser of your terminal device transmits to our host provider, the information consisting of:

• the IP address and operating system of your terminal device,
• the Web browser type, version, and language,
• the date and time of the server request,
• the website from which the access was made (referrer URL),
• the status code (for example, error messages), and
• the transmission protocol used (e.g. HTTPS/1.1).

This data is collected and stored by our host provider in order to optimize processes and procedures, in particular in connection with the use of our website and system security and stability.

Further information can be found in Hostpoint AG's Privacy Policy at https://www.hostpoint.ch/en/hostpoint/contact-gc.html#datenschutz.

In case the GDPR is applicable, the legal basis for processing is Article 6 (1) (b) and (f) GDPR.

3.2 Contact form

When you use our contact form, your information from the contact form is used to process the query and also used in case there are follow-up questions.

We typically require the following information:

• first and last name
• company
• email address
• subject
• message content

We use the data you provide in order to answer your query. In case the GDPR is applicable, the legal basis for processing is Article 6 (1) (a), (b), and (f) GDPR.

3.3 Cookies

We use cookies on our Website. Cookies are small files that are placed on your device and stored by your web browser. Most of the cookies that we use are automatically deleted when you leave our Website. Other cookies remain stored on your device until you delete them. These cookies make it possible to recognize your browser the next time you visit our Website.

You can adjust the settings in your browser so that you are notified in advance about the setting of cookies, and can decide on a case-by-case basis whether you will exclude acceptance of cookies for specific cases or in general, or that cookies are completely blocked. This can restrict the Website's functionality.

Cookies that are required for the electronic communication process or functions you request, or which optimize your user experience, are based upon Article 6 (1) (f) GDPR, in case the GDPR is applicable.

3.4 Social media plugins

On our website there are plugins from the social network LinkedIn or LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA (hereinafter referred to as «LinkedIn») on our website. You can identify the LinkedIn plugin by the corresponding logo or the «Share on LinkedIn» button. Please note that the plugin establishes a connection between your internet browser and the LinkedIn server when you visit our website. LinkedIn is thus informed that our website has been visited with your IP address. If you click on the «Share on LinkedIn» button and are logged into your LinkedIn account at the same time, you have the option to link content from our website to your LinkedIn profile page. By doing so, you enable LinkedIn to associate your visit to our website with you or your user account. We do not obtain any knowledge of the content of the transmitted data and its use by LinkedIn.

Further details on the collection of data and your rights as well as setting options can be found at https://de.linkedin.com/legal/privacy-policy?.

In case the GDPR is applicable, the legal basis for processing is Article 6 (1) (f) GDPR.

3.5 Webfonts

We are using fonts of the provider Monotype GmbH, Horexstrasse 30, 61352 Bad Homburg, Germany on our Website. When you access our Website, your browser loads the required web fonts into your browser cache in order to display texts and fonts correctly. For this purpose, the browser you are using connects to the servers of Monotype. Monotype becomes aware that our Website has been accessed via your IP address. Linotype web fonts are used in the interest of a uniform and appealing presentation of our online services.

In case the GDPR is applicable, the legal basis for processing is Article 6 (1) (f) GDPR.

More information can be found in Monotype's Privacy Policy at https://www.linotype.com/2061-18846/privacy-statement.html.

3.6 Links

On our Website you will find links to third-party sites. We are not responsible for the content and privacy practices of external websites that you may access through these links. Please check the privacy policy directly on the respective websites.

4 Data processing in connection with mandate relationships

We process the following personal data within the scope of a mandate relationship:

• Client data and data for mandate management: first name and surname as well as contact details of the contact persons, position and title, associated company/job, sector, any cross-connections (e.g. shareholders or related persons) and further background information from publicly accessible sources (e.g. commercial register), any assigning person, contents of enquiry and mandate, counterparties and their representatives as well as further details for checking any conflicts of interest.
• Mandate data: Communication with clients, offices, courts, opposing lawyers and third parties, advisory documentation, information disclosed to us by or for the clients, by opposing parties, courts, authorities and other parties to the proceedings or which we produce in the course of our services.
• Service and billing data: Information about the services provided and billed, billing data, proof of services, invoices, payments, bank accounts
• Supplementary information: Information related to the use of our newsletters and participation in our events and other information provided by clients We process personal data mainly to provide, document, bill and improve our services. This includes processing to meet legal requirements (e.g. to check for any conflicts of interest) and to enforce or defend legal claims.

We also process the personal data of our clients in order to communicate with them, to answer enquiries and to send them newsletters, information about our firm and invitations to events, courses, conferences or lectures.

Anyone who no longer wishes to receive newsletters and invitations from us can unsubscribe at any time by clicking on the relevant link in the respective emails or by sending a message to the contact point in section 2.

Insofar as the DSGVO is applicable, the basis for this data processing is Art. 6 para. 1 lit. b and f DSGVO.

5 Data processing in connection with job advertisements

We process the following personal data as part of the recruitment process:

• Data provided to us by applicants, in particular personal details, data on previous employment, qualifications and certificates.

As part of the recruitment process, we process the aforementioned data for selection purposes and communication with applicants.

If the GDPR is applicable, the basis for this data processing is Art. 6 para. 1 lit. b and f GDPR.

6 Passing on data to third parties

In order to be able to offer you the information on our Website, we cooperate with various service providers, namely with IT service providers, in order to have a modern Website at our disposal. They only process data on our behalf and according to respective data processing agreements.

7 Cross-Border Transfer of Data

We process your data primarily in Switzerland and the European Economic Area (EEA). Exceptionally, your data may be transferred to any country in the world if this is required under the respective contract, to fulfil legal obligations or to safeguard our legitimate interests.

When transferring personal data cross-border to recipients in a country without adequate data protection, we obligate them to comply with an adequate level of data protection using the standard contractual clauses of the European Union, or we rely on a statutory exception clause. Therefore, we may transfer your data to a country without adequate data protection if you have provided consent, if it is necessary for the performance of a contract with you or with our contractual partner in your interest, to protect an overriding public interest, for the establishment, exercise or enforcement of legal claims before a court or another competent authority, if you have made the data generally accessible and have not expressly objected to the processing of that data, if your data originates from a register provided for by law and we have legitimately accessed it or if it is necessary to protect your life or physical integrity or that of a third party and it is not possible to obtain the necessary consent in a reasonable period of time.

8 Data Retention

In principle, we process your data for as long as is required by our processing purposes, legitimate interests (in particular for evidence and documentation purposes or as long as claims can be asserted against us) and statutory retention periods or as is technically necessary (e.g. for backups).

9 Data Security

We take appropriate technical and organizational measures to protect your data from unauthorized access by third parties, such as network security solutions, access restrictions, encryption of data transmissions, warnings or training.

10 Your Rights

To the extent provided by the data protection laws that apply to you, you can demand at no charge information concerning stored data that relates to you, its origin and recipient, and the purpose of the data processing. Pursuant to the statutory requirements, you are also entitled to a right of correction, deletion, restriction, or objection to the processing of these data, and, if the GDPR is applicable, to the surrender of these data for transmission to another location.

At any time, you may revoke any consent granted with effect for the future. An informal notice to us via email is sufficient for this purpose.

Please note that the foregoing rights are subject to legal restrictions and may interfere with or render impossible the provision of our services.

You have the right to enforce your claims through the courts or to file a complaint with the competent data protection authority. For Switzerland, the competent authority is the Federal Data Protection and Information Commissioner (https://www.edoeb.admin.ch/).

11 Updates and Amendments to this Data Protection Statement

We can amend or adapt this Data Protection Statement at any time. The current Data Protection Statement can be found at www.rentschpartner.ch/en/privacy-policy.

• No liability for content
  The content of our web sites have been compiled with accuracy. Nevertheless, Rentsch Partner Ltd. can not assume any guarantee regarding the correctness, completeness or quality of the provided information.
• No liability for links
  Rentsch Partner Ltd. does not assume any liability for the content of third-party web sites, which can be accessed through links on our web sites or which refer to the web sites of Rentsch Partner Ltd.. At the point in time of the creation of links provided by Rentsch Partner Ltd., we checked the linked content. However, regarding the current and future layout, the content or the authorship of the linked pages, Rentsch Partner Ltd. has no influence whatsoever.
• No liability for use
  Rentsch Partner Ltd. reserves the right to modify or delete the content on its web sites or any part thereof at any time. Availability of the content is not guaranteed in any way. You use the content on our web sites at your own risk. Any kind of liability for damages caused by the use of our web sites is fully excluded. The content on our web sites is no legal advice and can not replace such legal advice.
• No offer
  The content on our web sites does not constitute an offer. The use of the content does not constitute any kind of contractual relationship with Rentsch Partner Ltd.. Wherever our web sites provide means to contact us, such possibility does not confer any right to a reply from our side.
• Intellectual property
  The content on our web sites is protected by intellectual property rights (in particular copyright). Third-party content is marked as such. The content of our web sites must not be copied, disseminated, amended, made accessible to third parties or used in any other way without explicit written consent of Rentsch Partner Ltd., except where such use is explicitly permitted by the applicable law. Downloads, print-outs and copies of the content on our web site are allowed for private, non-commercial use only.
  The logo of Rentsch Partner Ltd. is a registered trademark.
• General provisions
  Our web sites are subject to substantive Swiss law, excluding provisions regarding conflict of laws. If any provision of this disclaimer is held unenforceable, all remaining provisions of this disclaimer shall remain in full force and effect.

Content Provider
RENTSCH PARTNER Ltd. 
Rechtsanwälte und Patentanwälte
Kirchenweg 8
8008 Zürich

Phone
+41 44 225 70 70

Fax
+41 44 225 70 80

Email
office(at)rentschpartner.ch

Internet
www.rentschpartner.ch

Commercial Register
CH-020.2.005.078-9

VAT No.
CHE-112.028.939 MWST.

Supervisory Body
Obergericht des Kantons Zürich, Aufsichtskommission über die Anwältinnen und Anwälte im Kanton Zürich. Die gültigen berufsrechtlichen Bestimmungen finden Sie unter anderem auf der Website des Obergerichts des Kantons Zürich (http://www.obergericht-zh.ch).

Editors
RENTSCH PARTNER Ltd.

RENTSCH PARTNER, Zurich - PATENTS, TRADEMARKS & DESIGNS, IT, unfair competition law, COPYRIGHT and advertising law. Our lawyers, trademark attorneys and patent attorneys advise in all matters relating to intellectual property, IP Strategy & Consulting, UNITARY PATENT SYSTEM, INFORMATION TECHNOLOGY and PATENT BOX.

As a leading Swiss attorney at law and patent attorney firm, we advise and represent clients in all aspects of intellectual property law – transactions, proceedings and complex cases both in a domestic and a global context.

We offer our clients comprehensive legal and technical advice, support them in the creation and implementation of their IP-strategy, implementing the patent box, and represent them before public authorities and in court. It is important to us to identify legally and technically sustainable solutions to complex legal issues and to keep in mind our clients’ commercial goals.

One focus of our activities is to advise Swiss companies and SMEs that want to protect and enforce their intellectual property rights and innovations worldwide at reasonable cost. Accordingly, we guarantee professional and industry knowledge as well as a good price-performance ratio.

Expertise, entrepreneurial thinking and binding values are important to us, both within our firm as well as towards our clients.

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