Signs serve as distinction of goods and services

According to Swiss Law (Trademark Act) trademarks are signs which are appropriate to distinguish the goods or services of one company from those of other companies. A trademark supports the customer when selecting products, creates confidence in a product and signalises quality, provided that the product concerned shows the promised attributes. The Trademark Act does not restrict the shape or medium of a trademark as long as this sign is able to be used as a distinguishing feature.


Example of a claim of the depicted invention of Rieter AG, Winterthur, as given in the Figure: "... ring spinning machine ..., characterised in that, a threshold value for the yarn hairiness is predetermined...". Patent claims are the core of every patent. They define the scope of protection of a patent.



The first trademark registered in Switzerland:
With this trademark the Swiss Trademark Register was opened on 1st of November 1880 at 8 a.m.