Partner | Lic. iur., Attorney at Law 1
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„she is a delight to work with and has that magical personal brand essence”
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„strengthens the firm’s integrated offering On the litigious side”
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„she is thorough and provides her clients with detailed and practical advice. She is a pleasure to work with”
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„has a comprehensive practice that includes IP, IT and competition matters”
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„seeks and listens to advice, is responsive and has a client following that speaks for itself”
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„a formidable opponent in and out of the courtroom”
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„her work is sharp and she is a joy to deal with”
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„leads a large and talented team”
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„stands at the intersection of IP law and ICT law”
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„Maria Iskic is fantastic at resolving sophisticated disputes efficiently and with a business focus”
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„runs a slick operation”
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„Maria Iskic is a strong leader and trade mark practitioner with particular expertise in complex, multi-jurisdictional disputes”
Maria Iskic is Managing Partner at RENTSCH PARTNER and advises clients at the intersection of intellectual property, unfair competition law, and digital law. She supports clients in navigating the legal challenges of digital transformation, including artificial intelligence, copyright in the digital environment, data protection, and emerging technologies. She develops IP strategies that are closely aligned with her clients’ business objectives and advises on the management, protection, and enforcement of international trademark portfolios. A particular focus of her practice is advising startups and SMEs throughout their innovation journey, from the early stages of product and technology development and the establishment of internal processes to the negotiation of licensing, development and sales agreements. This includes advising on legal implications relating to AI systems and AI-generated content. Her practice also encompasses litigation before state courts and arbitration tribunals.
Maria Iskic studied law at the University of Zurich, graduating with a Licentiate in Law (lic. iur.) in 2009. She further strengthened her expertise in digital technologies and AI law through several postgraduate qualifications, including the Artificial Intelligence Governance Professional (AIGP) certification, the Certificate of Advanced Studies (CAS) in Applied Technology R&D and Innovation (ETH Zurich), and the CAS in Applied Information Technology (ETH Zurich).
Before joining RENTSCH PARTNER, Maria Iskic gained broad professional experience at the District Court of Zurich, in the legal department of a multinational company operating in the energy and automation sector, in the intellectual property and information technology practice of a leading law firm, and at a Swiss legal publishing house.
Swiss Arbitration Association
European Communities Trade Mark Association
International Association of Privacy Professionals
International Bar Association
Swiss Association for Intellectual Property Law
International Trademark Association
Licensing Executives Society - Technology Transfer and Licensing of intellectual property
The Identity of Brand Owners
A network of women for the appointment to strategic committees
Zürich Bar Association
- Schutz nicht registrierter Kennzeichen
in: Magda Streuli-Youssef (Hrsg.), Schweizerisches Immaterialgüter- und Wettbewerbsrecht (SIWR), Band III/ Kennzeichenrecht, 3. Aufl., Basel 2019
17 January 2020 - Kommentar zu Art. 3 Abs. 1 lit. e UWG [vergleichende Werbung]
in: Heizmann/Loacker (Hrsg.), Kommentar UWG, DIKE 2017
25 January 2018 - § 47 Klage betreffend Verletzung von Marken, des Firmenrechts sowie UWG
in: Kommentierte Musterklagen zum Gesellschaftsrecht und zum Geistigen Eigentum, Band II, Zürich 2016
02 November 2016 - Geistiges Eigentum – Die Marke als schützbares Kommunikationsmittel
in: KMU-Magazin Nr. 5, Mai 2016, 42 ff.
28 June 2016 - Markenrecht
in: Entwicklungen im schweizerischen Wirtschaftsrecht 2013/2014, Zürich 2014
27 July 2014 - Lang lebe die Unterlizenz
in: sic! 2013, 682 ff.
27 July 2013
- As businesses increasingly integrate sustainability into their branding, «green trademarks» have become a strategic asset. However, the path to securing and maintaining these trademarks is fraught with some challenges. Here are some hurdles companies will need to navigate:19 April 2024
- Have you ever wondered about typical contract clauses and what they actually really mean? Maria Iskic and Demian Stauber provide a short introduction into clauses that you will find in most commercial agreements.04 December 2020